2025 Yeongdong World Traditional Music & Arts Resonate with the World

Aug 25, 2025

The 2025 Yeongdong World Traditional Music & Arts Expo, the nation’s first world expo dedicated to gugak, will take place at the Rainbow Healing Tourist Site and Yeongdong Korean Classical Music Experience Village from September 12 to October 11.

MAD STARS 2025 Highlights the Potential of Advertising Shaped by AI Innovation and Human Ingenuity

Aug 22, 2025

The Ministry of Culture, Sports and Tourism, in collaboration with Busan Metropolitan City and the MAD STARS Organizing Committee, will host MAD STARS 2025 (Busan International Marketing & Advertisement Festival) from August 27 (Wednesday) to 29 (Friday) at Signiel Busan and along the Haeundae strip. Marking its 18th year, MAD STARS has established itself as Asia’s largest and Korea’s only advertising festival, drawing over 25,000 visitors annually. This year’s festival, held under the theme “AI-vertising, AI Advertising and Marketing,” will spotlight the potential of advertising shaped by the merger of AI and human creativity while exploring the latest industry trends and changes.

2025 Broadcast Worldwide (BCWW): K-Content Goes Global

Aug 21, 2025

The Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, MCST) will be hosting the 2025 Broadcast Worldwide (BCWW) from September 16 (Tuesday) to 19 (Friday) at COEX in Seoul, in collaboration with the Korea Creative Content Agency (KOCCA).

2025 Hanbok Expo Invites Visitors to Experience the Beauty of Hanbok for All Seasons

Aug 06, 2025

The Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, MCST), in collaboration with the Korea Craft and Design Foundation (KCDF), will host the 2025 Hanbok Expo from August 7 (Thursday) to 10 (Sunday) at Hall D of COEX, Seoul.

APEC Economies Gather in Incheon to Advance Tourism Cooperation through Innovation and Sustainability

Jul 28, 2025

The Ministry of Culture, Sports and Tourism of the Republic of Korea (Minister YU In Chon, MCST), in cooperation with the Korea Tourism Organization (Acting President SEO Young Chung), is hosting the 65th APEC Tourism Working Group (TWG) Meeting from July 28 (Monday) to July 31 (Thursday) at Songdo Convensia, Incheon, as part of the Third APEC Senior Officials’ Meeting (SOM3) and Related Meetings.