MCST Minister Visits “2026 Korea Grand Sale” to Promote Inbound Tourism and Consumer Spending

Jan 22, 2026

Minister of Culture, Sports and Tourism (MCST) CHAE Hwi-young visited The Hyundai Seoul on January 22 (Thursday) to inspect the progress of the “2026 Korea Grand Sale (December 17, 2025 – February 22, 2026)” and to gather on-site feedback on measures to increase international tourist arrivals. The Korea Grand Sale is Korea’s flagship shopping and tourism festival, designed to promote inbound travel and consumer spending during the off-peak tourism season.

South Korea’s Favorability Rating Reaches 82.3%—Which Country Likes Korea Most?

Jan 21, 2026

The Ministry of Culture, Sports and Tourism announced the results of the “2025 Survey on Korea’s National Image,” conducted from October 1 to 31, 2025, across 26 countries with a total of 13,000 respondents. The results showed that 82.3% of respondents hold a favorable view of South Korea, marking a 3.3%p increase from the previous year and the highest since the survey was first launched in 2018.

MCST Conducted Policy Briefings with 59 Affiliated and Public Organizations

Jan 19, 2026

The Ministry of Culture, Sports and Tourism conducted four policy briefings for a total of 59 affiliated, public, and major related organizations from January 13 to January 16. These briefings were designed to ensure the swift implementation of follow-up measures outlined during the Presidential briefing on December 16 and to assess each organization’s capacity to address field issues in a timely manner.

Museums and Art Museums in 2026 to Become Living Cultural Spaces of Attraction with Public

Jan 13, 2026

On January 12 (Monday), Minister of Culture, Sports and Tourism CHAE Hwi-young attended the “2026 New Year’s Gathering for Museum and Art Museum Professionals” at the National Museum of Korea, exchanging New Year’s greetings with approximately 400 museum and art museum officials from across the nation.

Sports Industry Revenue Reaches Record High of KRW 84.7 Trillion in 2024

Jan 12, 2026

The Ministry of Culture, Sports and Tourism announced the key findings of the “Sports Industry Survey” for 2024 on January 8 (Thursday). The Survey is a nationally approved statistical survey conducted pursuant to Article 7 of the Sports Industry Promotion Act and Article 18 of the Statistics Act. Since its launch in 2010, the survey has been conducted annually to assess the scale and business conditions of the sports industry.