From Korean traditional liquor to craft beer, the new book to spread the charm of Korean alcoholic drinks to the world

Feb 16, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) and the Korea Culture and Information Service (KOCIS) published an English book “Hidden Charms of Korea: SOOL”, to introduce Korean alcoholic drinks to foreigners. This 112-page book introduces Korean unique drinks and drinking culture that are not yet well known to the global K-culture fans, and Korean food that goes well with it. The book also shows about Korean drinking culture as well as traditional liquors such as Munbaeju and Gamhongro , as well as diluted soju known as “green bottle” to foreigners and unique craft beer.

Speak and learn Korean language anytime, anywhere with Metaverse King Sejong Institute

Feb 13, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) and King Sejong Institute Foundation (Chairperson LEE Haiyoung, KSIF) officially launched Metaverse King Sejong Institute (http://ksif.zep.site) this year. To celebrate the launch of the opening, the opening event was held on February 7 (Tue) at the Multi Content Testbed (Seoul), which was joined by CHOI Su-ji, Youth Policy Advisor at the MCST, 2030 Advisory Board, and broadcasters Daniel Lindemann (Germany), Alberto Mondi (Italy), and Lucky (India), who are public relations ambassadors for the Foundation.

Welcome Daehakro, LOL Championship, BIFF, Gangwon Winter Youth Olympic Games and More – 100 K-CHARMS Attract Travelers Around the World

Feb 13, 2023

A hundred events will add to the joy of traveling around Korea and create a space where tourists and local citizens can mingle so that visitors to Korea from all around the world can fully enjoy the charm of K-culture. To fulfill the national goal of “Happiness for the Korean People through Travel, Growth for Korea through Tourism,” the Ministry of Culture, Sports and Tourism (MCST), in partnership with the Korea Tourism Organization (KTO), designated 2023-2024 Visit Korea Year. As part of this effort, the MCST and KTO selected K-Culture Tourism Event 100 to invite foreign tourists to enjoy fascinating K-culture in diverse spheres, such as culture, arts, content, sports, games, food and architecture. One hundread places to visit also named as “100 K-CHARMS” is the list of places foreigners can visit and experience Korean culture, under the sub-themes of Creative culture, Healing power, Artistic excellence, Rich heritage, Music festivals, and Sports.

Come visit the 1st Newtro Festival “Today’s Traditions”, where traditional culture is led by the younger generation

Jan 27, 2023

The Ministry of Culture, Sports, and Tourism (MCST) and the Korea Craft & Design Foundation (KCDF) are holding the 1st Newtro Festival “Today’s Traditions” at Culture Station 284 (1st and 2nd floors) from January 19 to February 26 where visitors can enjoy a traditional market and exhibition, as well as hands-on activities.

K-content, the new powerhouse on the front line of exports, to gain wings with policy financing support of KRW 790 billion, the largest amount in history

Jan 25, 2023

The Ministry of Culture, Sports and Tourism (MCST) announced its major plans for 2023 on January 5 (Thur), under the vision of “National Leap and Happiness of the People Led by K-culture.”