[Aug] K-pop stars become faces of top luxury brands
Aug 28, 2023
K-pop girl group NewJeans (Courtesy of ADOR) It is no exaggeration to say that almost every prominent K-pop star today is a model for a global luxury brand. All five members of the popular girl group NewJeans took on such a role shortly after their debut last year. Hanni and Minji are the faces of Gucci and Chanel, respectively. Danielle has been endorsing Burberry, while Hyein promotes Louis Vuitton. Hyerin is Dior’s poster girl. Seeking to rev u