[Dec] Pop-up stores of all colors thrive in Seongsu-dong, ‘Brooklyn of Seoul’
Dec 19, 2023
A pop-up store operated by Porsche in Seongsu-dong, Seoul, between November 2022 and March 2023 (Photo by Porsche Korea) In the capital’s eastern Seongdong-gu District, Seongsu-dong – dubbed the “Brooklyn of Seoul” – is emerging as a trendy “must-visit” for young people. Similar to New York’s once-industrial neighborhood that is now defined by creativity, this part of Seoul used to be an industrial district that produced and stored automobile parts and handmade shoes in th