[Mar] Celebrities act as messengers for government policies
Mar 23, 2023
Actor Kim Soo-hyun, right, poses with President Yoon Suk Yeol during the Taxpayers’ Day event at COEX in Seoul, March 3, after being named this year’s model taxpayer. (Courtesy of the Office of the President) As part of its strategy to inspire more members of the public to take action, the Korean government regularly appoints celebrities to serve as messengers for its policies. Celebrity endorsements are a powerful tactic that government agencies use to draw attent





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