Fan-driven campaign lifts unknown singers to overnight stardom
May 07, 2021
K-pop girl group Brave Girls. Courtesy of Brave Entertainment ● Fan-generated YouTube compilations are messing with K-Pop formulas. ● One girl group spent a decade going nowhere in K-pop world until a YouTube compilation of their heartfelt performances of one of their songs at army camps shot it to No. 1. ● Soldiers in their captive audiences dancing wildly and leaving positive comments on Brave Girls’ video garnered the group a second, or first, lo