Seoul’s former presidential compound Cheong Wa Dae emerges as international cultural hub
Visitors take photos in front of the Grand Garden at Cheong Wa Dae. (Photo courtesy of the Public Communications Office of the Ministry of Culture, Sports and Tourism)
Since Korea’s former presidential residence and executive office Cheong Wa Dae (The Blue House) was fully opened to the public in May 2022, it has welcomed 6.38 million visitors, and foreign nationals have comprised around 600,000, or 9 percent, of that total. International interest has grown steadily, with foreign tourists now representing 29.1 percent of all visitors, according to the monthly count for September 2024. These numbers reflect Cheong Wa Dae’s successful transformation from a restricted government compound to a vibrant cultural destination.
“The Pulse of Korean Literature” exhibition centers on 70 rare items from the collection of the National Museum of Korean Literature, including the sole copies of rare manuscripts and handwritten drafts. (Photos courtesy of the NMKL)
Located in central Seoul amid scenic mountains and historic sites, Cheong Wa Dae sits on land that belonged to Korea’s royal family during the Goryeo (918-1392) and Joseon (1392-1910) dynasties. From 1948 to 2022, it housed the executive office and residence of the President of the Republic of Korea. This once highly restricted compound now offers visitors from all over the world insights into Korea’s political history and cultural heritage. The decision to open Cheong Wa Dae was part of a broader initiative to make historically significant sites more accessible to visitors from Korea and abroad.
Tourists can explore several areas, including the Main Building, where Cabinet meetings and receptions for foreign dignitaries were held, and the Presidential Residence, which offers glimpses into the lives of Korea’s leaders. Entry is available through online reservations, and on-site registration is also possible for those hoping to join a tour upon arrival. Expert guides lead visitors throughout the compound, sharing details about its architecture, history and cultural significance. Valuable information is also provided in English, Japanese and Chinese for those unfamiliar with Korea’s rich political history.
In addition, the site hosts cultural events throughout the year to help enrich the visitors’ experience. Currently, the National Museum of Korean Literature (NMKL)-sponsored exhibition “The Pulse of Korean Literature” is on display until November 24, 2024, featuring rare artifacts that showcase literary development on the Peninsula. These cultural programs have transformed Cheong Wa Dae from a historical landmark into a living cultural center that contributes to contemporary Korean art, music and literature.
Visitors view “The Pulse of Korean Literature” exhibition at Cheong Wa Dae. (Photos courtesy of the NMKL)
The growth in international visitors highlights Cheong Wa Dae’s emerging status as a global destination. The monthly count for foreign visitors has climbed from 1,600 in May 2022 to 57,000 in September 2024. This remarkable increase reflects both successful outreach efforts and rising worldwide interest in Korean culture and history. The site’s popularity among international visitors demonstrates the universal appeal of well-preserved historical sites when made accessible to the public.
Cheong Wa Dae has established itself as a special tourist attraction where Korea’s history, natural scenery and culture blend together. (Photo courtesy of the MCST Public Communications Office)
By opening its doors and offering comprehensive educational and cultural programs, Cheong Wa Dae is not only sharing Korea’s history but also fostering meaningful cultural exchange, proving that historical sites can effectively balance preservation with public engagement.
The Ministry of Culture, Sports and Tourism's "Korea Here & Now" work can be used under the condition of "Public Nuri Type 1 (Source Indication)."
