- On June 1, Minister YU In Chon visited the opening ceremony of the 2024 Korea Beauty Festival and events at Hongdae and Gwanghwamun

- One month-long K-beauty tour in Seoul this June

On June 1 (Sat), Minister YU In Chon of the Ministry of Culture, Sports and Tourism (MCST) attended the opening ceremony of the 2024 Korea Beauty Festival. He also visited event sites in Hongdae (Hongik University Street) and Gwanghwamun to welcome foreign tourists and encourage those involved in the K-beauty and tourism industries.

The 2024 Korea Beauty Festival is a collaborative event featuring around 380 companies from various sectors, including beauty, such as hair and makeup, fashion, medical and wellness, aviation, and accommodation. This festival aims to attract foreign tourists interested in K-beauty. Throughout June, various programs will be held across Seoul, offering discounts on beauty products and services, makeup services and demonstrations, seminars on hair technology education, fashion styling lectures, and enticing shopping rewards within the beauty sector.

Minister YU first visited the Hongdae area, specifically the outdoor yard of ㅎㄷ Cafè, where visitors could experience various hair and makeup applications. There, he attended beauty programs at the K-beauty product exhibition hall and the personal color experience hall alongside foreign influencers and watched the Imitate Idol Makeup Show. Afterward, Minister YU proceeded to the Gwanghwamun area, where visitors can experience medical care, wellness tourism, and K-culture. He participated in acupuncture therapy, received a diagnosis about walking style, and joined a walking experience session with foreign tourists. In addition, he visited K-pop dance classes designed for foreign tourists.

Furthermore, at 7:00 p.m., Minister YU attended the opening ceremony of the 2024 Korea Beauty Festival, held in front of the King Sejong Statue at Gwanghwamun Square. The ceremony showcased a diverse array of performances, including a hair and makeup demonstration show highlighting the theme of K-beauty and wellness, along with a collaborative performance combining singing balls and gugak.

Minister YU said, “In celebration of the 2024 Visit Korea Year, the Korea Beauty Festival was organized to encourage more foreigners to visit Korea and experience joyful travel, building upon the significant interest and popularity of K-beauty abroad. The Korea Beauty Festival is not a one-time event but will continuously showcase Korea’s exceptional and distinctive K-beauty, unveiling new dimensions of Korean tourism. I am committed to positioning it as a pivotal attraction to welcome the era of 20 million international tourists.”