Group running has become a fitness trend in Korea. Members meet regularly – usually after work – and run around downtown areas. (Photo courtesy of Getty Images Korea)

In recent years, Korean cities have been steadily transforming into vibrant fitness hubs, with health-conscious citizens engaging in various physical activities. Urban areas have led this trend as their wide range of accessible, affordable fitness options offer something for everyone. Koreans of all ages are getting involved in urban fitness, as witnessed by revamped public spaces and trending social media challenges.

In Korea, sports such as golf and tennis have tended to be limited to those who can afford the expensive equipment and exclusive membership fees. However, the current fitness boom is characterized by a shift toward cheaper, more convenient activities. Running, in particular, has become a popular choice due to its affordability. All one needs is a pair of running shoes and comfortable clothing, making it ideal for individuals looking to stay fit without spending a huge amount of money. Unlike team sports likes soccer and basketball, running can be done either alone or with a group, at any time.

This is part of a larger fitness movement known as “healthy pleasure” that is being driven by Korea’s MZ generation (millennials and Gen Z). The emphasis is on self-care and enjoyment, and the demands are light. Running exemplifies “healthy pleasure,” delivering physical benefits alongside personal achievement and social interaction. The appeal extends beyond health, with the pleasure of wearing stylish running shoes and the chance to document and share milestones on social media platforms like Instagram adding to the experience. The social media trend of sharing “proof of exercise” has become a new type of motivation, encouraging young people to undertake their own fitness journey and upload posts along the way.

Runner Station, at Yeouinaru Station, Seoul (Photo courtesy of the Seoul Metropolitan Government)

Adding fuel to the fitness trend, Seoul has stepped up and established innovative urban fitness spaces. Yeouinaru Station, for example, has been transformed into a “runner station” that caters to runners’ needs. The facility, which opened in late May, offers amenities that runners can use before hitting popular routes in nearby Yeouido Park and along the Hangang River.

People can try out treadmills at Runner Station. (Photo courtesy of the Seoul Metropolitan Government)

As for Seoul’s fitness-related events, a standout example is “Gwanghwamun Moonlight Yoga,” which expanded after gaining immense popularity last year. The unique sessions offer a chance to practice yoga in Gwanghwamun at dusk. Each session accommodates up to 120 participants, and it runs until August 8. The picturesque setting and community spirit have made it a favorite among yoga enthusiasts, and there’s been a surge in demand for tickets.